Bond vs. Brand

After watching the latest episode of Keeping Up with the Kardashians it got me to thinking. Kris, the mother of the lovely Kardashians, was thinking about changing her last name from Jenner back to Kardashian. She said she was doing it strictly for business so there would be no confusion when she has on her mom-ager hat when booking her girls for projects. There was also buzz around Kim Kardashian’s engagement and whether she would change her famous last name from Kardashian to Humphries.

Now I’m not sure how I feel about this. When building an empire for yourself your name is everything! There are some married celebrity women that do not take the last name of their sometimes equally successful spouses, why is that? Do you think their spouses are offended that they do not legally change their last name for the sake of a brand? Are the PR people behind the name doing backflips of joy that their hard work creating buzz around a clients name did not go down the drain?

I think it’s a real complex idea when thinking about the success one could create for themselves and the importance of maintaining the name they practically made famous vs. the sanctity of marriage and having complete devotion to your spouse. I guess it all depends on what is more important to you. Hmmm…what do you think?

This entry was published on June 30, 2011 at 5:07 pm. It’s filed under Celebrity, Couple News, Entertainment and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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